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Sending domain

Pick a subdomain you control (e.g. mail.acmepest.com). Using a subdomain keeps your reputation isolated from your primary domain. The "from" name is what customers see in their inbox.

No https://, no trailing slash. A subdomain like mail. is recommended.
Shown in the recipient's inbox before the address.
Where customer replies go. Must be on the sending domain (or a subdomain of it).